Willow Street Capital, Duke Hospitality, The Charre Group, and their capital partners, through a joint venture, announced they have signed a franchise agreement with Hilton (NYSE: HLT) for a new Tapestry Collection by Hilton hotel in Melbourne, Florida. The signing represents the first property in Florida for Hilton’s 14th brand created for travelers looking for a unique, upscale hotel experience. The property will join Tapestry Collection hotels in Washington, DC, Chicago, and Seattle, among other locations that have recently been announced.

Hilton’s (NYSE: HLT) collection brands continue to make their mark on the world, kicking off 2018 with more than 75 hotels in the combined Curio Collection by Hilton and Tapestry Collection by Hilton pipeline.

Setting an elevated standard of hospitality for nature lovers and outdoor adventurers alike, Tapestry Collection by Hilton has added Tailwater Lodge Altmar to Hilton’s newest collection brand, providing rustic charm and comfort to travelers visiting the quaint New York town. Tailwater Lodge Altmar joins Tapestry Collection by Hilton’s growing portfolio of unique upscale hotels, offering guests an independent hotel stay experience supported by Hilton and its award-winning Hilton Honors program.

Hilton’s newest brand, Tapestry Collection by Hilton, continues to grow with the addition of three vibrant and unique hotels, all of which anchor notable southern, coastal cities in America. The Troubadour New Orleans opens today, and The Cotton Sail Hotel Savannah (Georgia) and Hotel Ballast Wilmington (North Carolina) have been signed and are set to debut as part of Hilton’s collection of original upscale hotels in 2018.

Historic Virginia charm and colonial architecture make their debut today as part of Hilton’s newest collection brand, Tapestry Collection by Hilton. Virginia Crossings Hotel & Conference Center becomes the second property to join the collection of independent upscale hotels each with a unique identity.

Tapestry Collection by Hilton continues to expand with the signing of the distinguished hotel, The Graham Georgetown, in Washington, D.C., slated to join the collection in early 2018.